FOR BRANDS BUILT TO LAST
Turn more browsers
into buyers—and first-time customers
into repeat customers.
Lifecycle email strategy and copy for premium DTC menswear, footwear, and accessories brands using Shopify & Klaviyo.
Let’s talk email
A timeless shoe.
A more considered
follow-up.
A proposed abandoned-cart sequence for G.H. Bass. Four emails that trade pressure for product knowledge, answer questions about fit, and give the customer room to decide.
- THE PRODUCT
- Larson Weejuns penny loafer
- THE THINKING
- Heritage. Reassurance. Restraint.
Self-initiated concept. Not commissioned by or affiliated with G.H. Bass. No performance results are claimed.
“We all get distracted”
A light reminder to return to the cart.
“You looked for a reason”
Product detail and reassurance about fit.
“No rush”
A confident follow-up without pressure.
“They’re still there”
Only if the customer’s size is truly running low.
As considered as
the product
you put your name on.
I write emails that give customers a reason to buy—and a reason to come back.
For premium brands, every message should feel like it belongs. That means understanding what makes the product worth choosing, where a customer might hesitate, and what they need to hear next.
Lifecycle strategy
A clear purpose for each email, from the first welcome to the next purchase.
Copy with a point of view
Your brand’s voice, grounded in product detail and written for the person reading it.
Shopify & Klaviyo context
Messaging planned around customer behavior, timing, and the journey beyond checkout.
LET’S MAKE EVERY EMAIL EARN ITS PLACE.